Project
Echo Park Branding
Client
Passion Project
Branding & Logo Project
Overview
In summer of 2024, I had visited LA inCalifornia for the first time! I stumbled upon Echo Park and the sheer amount and types of birds there inspired me to make a brand for the park. I wanted to capture the charm of the park and the iconic amount of birds — white pekin ducks, canadian geese (that Waterloo is way too familiar with), and magpie ducks.
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Developping the Logo
After scouring Pinterest, I knew that I had to add some duck prints and silhouettes within my design.
The Finalized Logo
Merchandise Mockups
Imagining of what it would look like if this park commercialized and opened up a gift shop, I made a couple fun merchandise mockp. I don't know about you, but me personally I would immediatly buy those stickers!
Sticker Sheet
Brand Board
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